Turquoise Health
The marketing director at Turquoise Health reached out to me on Upwork for a small project. It is a healthcare SAAS start-up and they were looking to shake up some of their branding elements – starting with the canva slide template. The task is to remake one of our decks in a new style.
Skills and deliverables
Brand Design
Rebranding
Corporate Brand Identity
Healthcare
Data Visualization
Current brand research
I conducted an in-depth review of the website to identify recurring language that could inform and inspire new visual elements. The words ‘transparent’ and ‘clear’ appeared frequently in the copy, which became a key focus for the direction of my visual research.
Visual research
I explored innovative ways to visually convey these concepts and began to take inspiration from elements such as windows, frames, transparent layers, glass, and organic food packaging. The following images are the process of getting feedback from the client as well. Some later meetings revealed they also liked the idea of a rubric cube as “all the pieces coming together.”
Glass was the winner
From here, the client was very ethicistic about the glass concept. So I restricted the next designs around glass treatments from the images below.
