Torus Capital
Overview
Torus Venture Capital, located in Brussels, Belgium, is a venture capital firm founded by entrepreneurs, specifically dedicated to supporting fellow founders. Comprising a collective of active and practicing tech entrepreneurs, their unwavering focus lies on founders, their teams, mission, and long-term objectives. Torus directs its investments towards software and hardware startups that seek to drive positive change in the world, with a particular emphasis on social and environmental impact.
Role: I worked closely with the founder to translate his vision for the brand
Scope of Work: Brand identity, guidelines, site design, annual report
Process Highlights:
- Challenge: The founder aimed to convey that Torus Venture Capital operates more like an angel investor or a late co-founder rather than a hands-off early-stage investor.
Solution: The logo ingeniously blends an angel’s halo with the mathematical model of a torus energetic field, symbolizing this distinctive approach. - Challenge: The primary goal of the brand and website was to attract founders who shared Torus’s values, particularly those committed to driving impactful, sustainability-driven solutions that can change the world.
Solution: The brand adopts a clean, white aesthetic complemented by a professional yet vibrant blue and an energetic, bright green, creating an inviting and forward-looking appeal.
