Solution Citizen
Overview
Solution Citizen serves as the B2B counterpart to In This Together, a B2C brand. It operates as a prestigious consultancy, working in the public interest to assist donors, companies, causes, and campaigns in advancing practical solutions to tackle climate change and other complex ‘wedge’ issues. The consultancy specializes in offering guidance and expertise on a wide range of energy options, including renewables, advanced recycling, life cycle assessment, and carbon capture.
Role: Brand positioning, strategy, identity, guidelines, website design, web management
Scope of Work: Creative direction and design under the In This Together organization
Process Highlights:
- Challenge: Effectively engaging executives from Fortune 500 companies on environmental issues necessitated a strategic approach. It was crucial for the brand to remain free from any associations with far-left ideologies.
Solution: To convey a premium, tailored experience, we drew inspiration from Wall Street aesthetics, incorporating a palette of Wall Street blue and classic serif fonts. - Challenge: The brand needed to resonate with both a mature, traditional audience and the slightly younger, early adopters who were beginning their executive roles.
Solution: Our supporting graphics and visuals strike a balance between innovation and a touch of futurism, bridging the worlds of East Coast and West Coast financial culture.
