Now Care
Overview
Nowcare is transforming the personal hygiene market starting in Switzerland. Cutting water out of soap products then has a ripple effect on the rest of the supply chain and also consumer behavior. Water wastes space in packaging, weight in shipping and resources in production.
Role: I conducted brand workshops and collaborated closely with the founders to ensure that the brand authentically represented their personal values. Additionally, I liaised with sustainable packaging manufacturers to develop eco-friendly packaging dielines and worked to reduce ink coverage.
Scope of Work: Brand positioning, strategy, identity, guidelines, sustainable packaging
Process Highlights:
- Challenge: The previous branding fell into sustainability clichés, primarily appealing to women while excluding men.
Solution: We developed a gender-neutral, lively, and expressive color palette that not only distinguished us but also maintained the brand’s distinctive colors on the kraft paper. - Challenge: In a competitive market with numerous newcomers, establishing a memorable brand was crucial for growth.
Solution: During the brand workshop, I identified that both founders were adventurous individuals. Consequently, we aligned the brand with their personal values and the interests of their ‘tribe,’ including mountaineers and van-lifers. Our soap is designed for packing in and packing out, just like their lifestyle.
Wordmark
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Logo
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Packaging
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