Futurepath ESG
Overview
Futurepath ESG is the brainchild of two accomplished female co-founders, each with a wealth of experience gained from prestigious ESG firms. Now, they are embarking on a joint venture, blending their expertise to forge a new path. Their core principles are rooted in fostering relationships, crafting strategic solutions, maintaining an optimistic outlook, embracing future-oriented strategies, prioritizing education, and upholding rigorous standards.
Role: I ran the brand workshop, client reviews, and completed the identity design
Scope of Work: Brand identity, guidelines
Process Highlights:
- Challenge: They desired a forward-looking image without appearing as cold or robotic, common in the technology and sustainability sectors.
Solution: To achieve this, we concentrated on incorporating futuristic symbols such as stone paths, stairs, forward motion, journeys, and evolution into the design process. - Challenge: They aimed to retain their existing brand colors, but the yellow and cream combination posed issues with contrast and readability.
Solution: I supplied alternative HEX color codes that improved contrast and readability, along with practical usage examples. This ensured they could confidently create accessible designs in the future.
Direction #2 won client approval
Brand guides below
